Promotional products are a cost-effective and versatile addition to your existing marketing and advertising strategies. Whether planning a trade show, sponsoring an event, or welcoming new employees, using custom-made promotional merchandise can go a long way. Score your swag bags from any of our recommended suppliers below and watch your brand recognition skyrocket! Click on each provider for more info and exclusive deals!
Promotional products are customized items, usually featuring a company’s name and/or logo. They are a low-cost marketing tool with the potential to raise brand awareness beyond the scope of other traditional marketing methods.
Common promotional products include stationery, business cards, and apparel. Not only do they reinforce your brand to the wearer/user through continual and unobtrusive exposure, but they also introduce new customers to your brand.
Promotional products are commonly given away for free at trade fairs, to new employees, and general members of the public.
The promotional product industry is huge. So big that it generates $23 billion in sales every year in the United States. Yet, it can sometimes be overlooked as an analog marketing solution in an increasingly digital world. Do not underestimate the power of a physical object bearing your company’s branding.
Advertisements, billboards, flyers, and the like may serve their own purpose but they can all feel a little impersonal. The likelihood of a flyer being thrown out without much of a second thought is high.
On the other hand, promotional products are kept for a surprisingly long time. A recent survey found that 81% of promotional products are kept for over a year, with 18% kept for more than ten years. That’s ten years of advertisement for the price of a pen or a bag. This is a long-lasting, cost-effective approach to marketing, achieving considerably more impressions than other forms.
With promotional products being such a large business, it is no surprise that there is a wealth of suppliers to choose from. To help you make the right decision, here are some important factors to consider:
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